Arcade Games, Bowling & More
Madison’s Ultimate Destination for Fun
Arcade games, bowling, escape rooms, indoor playgrounds, and nonstop thrills for the whole family—all under one roof. (Located Right in East Towne Mall)
Activities
Arcade Games
Bowling
Escape Rooms
Tiki Bar
Laser Tag
Birthday Parties
Your Ultimate Family Entertainment Center
Step inside and discover Madison’s largest collection of indoor attractions: arcade games, laser tag, VR adventures, escape rooms, mini golf, floor is lava, zombie shooting gallery, laser maze, bowling, and more. And don’t forget to look up…our animatronic dragons are waiting to greet you!
Thrill Factory is where Madison comes to play and celebrate together. From birthday parties to corporate team-building and holiday events, our flexible spaces and packages make it easy to turn any gathering into something unforgettable.
When it’s time to recharge, grab a bite at our full restaurant - where everything is homemade - or enjoy a cocktail at the tiki bar. We also host weekly favorites like bingo, live trivia, and karaoke.
No matter your age or occasion, Thrill Factory is your place for nonstop fun, food, and memories.
Prices
Arcade Games: $1-$3 (4-12 Credits)
Virtual Reality: $6 (24 Credits)
Fast Attractions: $9 (36 Credits) Laser Tag, Mini Escape Games, Floor is Lava, Mini Golf, Zombie Town
Bowling is $10 per player, per hour Mon-Thu / $12 Sat-Sun Shoe rental: $5 per pair
Full 1-Hour Escape Rooms: $26.95 per player.
Credit Package Bundles come with lots of free bonus credits! For example, a $50 Credit Bundle comes with an additional 50 Free Bonus Credits!